Attractiveness of “above the fold” influences next scroll

Content layout and placement is important because content that appears above the fold is what is first visible when the user loads the page. It is the prime real estate that gets most of the attention from users.

Because of its high visibility, the content that you place above the fold should be the content that is most important to achieving your business goals. The content should immediately grab the user’s attention and present them with the content that they are looking for so that they don’t bounce and visit another site and so that they continue browsing.

Here we adapted mobile page view to show full promotion content above the fold covering the full display size of mobile with all relevant promotion information which is followed with details of promotion below thus ensuring we captured attention and interest of visitors.