Winning Combination: Email Content & Design

Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective and highest ROI producing one.

Writing great email content is certainly very important, but that goes hand in hand with email design. Content conveys the necessary information, but design is the element that allows the reader to navigate the content as the writer intends. In addition to this, good email design catches the readers eye and entices them to keep reading once they open the email and complete desired actions.

Lead with a strong hero image, like we did for this promotional email, it will instantly catch the eye and ensure far more people stay engaged — just what you’re looking for if you want recipients to read through your email copy and follow with additional design elements that will attractively and effectively convey the information you wanted.