Category: highlight
Promotional Email Design
Winning Combination: Email Content & Design
Email is as important as ever. While it’s not part of the latest generation of shiny digital marketing tools, it is still very much one of the most effective and highest ROI producing one.
Writing great email content is certainly very important, but that goes hand in hand with email design. Content conveys the necessary information, but design is the element that allows the reader to navigate the content as the writer intends. In addition to this, good email design catches the readers eye and entices them to keep reading once they open the email and complete desired actions.
Lead with a strong hero image, like we did for this promotional email, it will instantly catch the eye and ensure far more people stay engaged — just what you’re looking for if you want recipients to read through your email copy and follow with additional design elements that will attractively and effectively convey the information you wanted.
Social Media Management
Engaging followers & building fan base with perfect mixture of posts
The biggest non-secret in social media these days is that visual posts work. Find us anyone who suggests ditching photos and videos for straight text posts and we’ll show you someone who is quickly fading into obscurity, if not ridicule.
However, many brands use visual posts but they don’t mix them right, it’s either they are just attempting to sell and sell their services/products with no end or they are just reposting non branded industry related information which in turn damages their engagement and retention rates.
What we did here, is that we created a winning formula of social media posting which creates and retain interest in fan base, promotes sharing and raises opportunities for organic fan base building.
Reach out to us to learn more about this.
Responsive Website Banner
Attractiveness of “above the fold” influences next scroll
Content layout and placement is important because content that appears above the fold is what is first visible when the user loads the page. It is the prime real estate that gets most of the attention from users.
Because of its high visibility, the content that you place above the fold should be the content that is most important to achieving your business goals. The content should immediately grab the user’s attention and present them with the content that they are looking for so that they don’t bounce and visit another site and so that they continue browsing.
Here we adapted mobile page view to show full promotion content above the fold covering the full display size of mobile with all relevant promotion information which is followed with details of promotion below thus ensuring we captured attention and interest of visitors.
Social Media Marketing
Targeting For Success
Knowing your target market is a key to success, you’ll want a clear picture of exactly who your audience is – this might include customer profiles that list everything from age to favourite hobbies. Knowing as much as you can about who your buyer is will help you speak directly to them, which is integral for successful social media campaigns.
Some decisions we make based on through analysis of your target audience include:
- Platform – There are many different social media platforms and they all have benefits and best uses. Knowing your audience is the key to knowing where to find them.
- Tailored Ads– Your audience might respond well to images or video. Some may respond better to longer written content.
- Timing – Knowing your audience means that we’ll have the edge on timing your posts around occasions and current events that will be important to them.
- Profile – Your audience will be particular in the types of things that speak to them and your profile setup is no exception.
We can help you analyse your audience and deliver campaigns that are going to reach them.