Successful Digital Marketing Campaigns to Male Audience

In marketing to both genders, you need to know what exactly men and women expect and want to receive. Check out the following contrasting aspects to be aware of what your audience is looking for.

• Brand vs Price

Caring about their time, men prefer to buy brands or well-known products giving not much attention to the cost. Meantime, women are real hunters – they compare various offers and bargain for the lower price.

• Logic vs Emotion

Let’s face the fact that women have a better-developed suite of emotions and tactile experience influences their decisions. Men audience needs fewer details, fewer steps and demands a clear description and a functionality guide.

• Luxury vs Utility

While marketing to men vs women, remember that men are “must-haves” and ready to pay a pretty penny and women are “deal-breakers” who look for practicality and low or, at least, moderate price.

• Simplicity vs Details

Not a surprise that men prefer clear guidance and solutions that require fewer efforts. Loads of details, description and comparisons get the faster response from women as they foresee for such stuff before making a buying decision.

• Male vs Female

Gender of the product is the point worth mentioning. Men indeed attracted to the products or services that are positioned as male, functional and problem-solving. Women focus on an efficiency and utility of the product and give no attention to the gender.

We are well versed in creating successful marketing campaigns to both genders applying exactly their different preferences into the campaign when marketing to them and ensuring that we reach them effectively and produce results.