Targeting For Success

Knowing your target market is a key to success, you’ll want a clear picture of exactly who your audience is – this might include customer profiles that list everything from age to favourite hobbies. Knowing as much as you can about who your buyer is will help you speak directly to them, which is integral for successful social media campaigns.

Some decisions we make based on through analysis of your target audience include:

• Platform – There are many different social media platforms and they all have benefits and best uses. Knowing your audience is the key to knowing where to find them.
• Tailored Ads– Your audience might respond well to images or video. Some may respond better to longer written content.
• Timing – Knowing your audience means that we’ll have the edge on timing your posts around occasions and current events that will be important to them.
• Profile – Your audience will be particular in the types of things that speak to them and your profile setup is no exception.

We can help you analyse your audience and deliver campaigns that are going to reach them.