Tag: social media marketing
Social Media Marketing
Targeting For Success
Knowing your target market is a key to success, you’ll want a clear picture of exactly who your audience is – this might include customer profiles that list everything from age to favourite hobbies. Knowing as much as you can about who your buyer is will help you speak directly to them, which is integral for successful social media campaigns.
Some decisions we make based on through analysis of your target audience include:
- Platform – There are many different social media platforms and they all have benefits and best uses. Knowing your audience is the key to knowing where to find them.
- Tailored Ads– Your audience might respond well to images or video. Some may respond better to longer written content.
- Timing – Knowing your audience means that we’ll have the edge on timing your posts around occasions and current events that will be important to them.
- Profile – Your audience will be particular in the types of things that speak to them and your profile setup is no exception.
We can help you analyse your audience and deliver campaigns that are going to reach them.
Social Media Marketing
Successful Digital Marketing Campaigns to Male Audience
In marketing to both genders, you need to know what exactly men and women expect and want to receive. Check out the following contrasting aspects to be aware of what your audience is looking for.
- Brand vs Price
Caring about their time, men prefer to buy brands or well-known products giving not much attention to the cost. Meantime, women are real hunters – they compare various offers and bargain for the lower price.
- Logic vs Emotion
Let’s face the fact that women have a better-developed suite of emotions and tactile experience influences their decisions. Men audience needs fewer details, fewer steps and demands a clear description and a functionality guide.
- Luxury vs Utility
While marketing to men vs women, remember that men are “must-haves” and ready to pay a pretty penny and women are “deal-breakers” who look for practicality and low or, at least, moderate price.
- Simplicity vs Details
Not a surprise that men prefer clear guidance and solutions that require fewer efforts. Loads of details, description and comparisons get the faster response from women as they foresee for such stuff before making a buying decision.
- Male vs Female
Gender of the product is the point worth mentioning. Men indeed attracted to the products or services that are positioned as male, functional and problem-solving. Women focus on an efficiency and utility of the product and give no attention to the gender.
We are well versed in creating successful marketing campaigns to both genders applying exactly their different preferences into the campaign when marketing to them and ensuring that we reach them effectively and produce results.